Imagine you are a PR practitioner hired to promote X. What steps and tools would you use and why?

If I were a Public relations practitioner hired to promote Concordia College there are certain steps I would take in order to achieve my goal and gaining the public’s eye. In order to know who I am targeting and dealing with I would have to research and know background on whom I am trying to reach out to.   Once I have done my research I would put out my message through various media channels including television, radio, and the internet.   Another step I would take is planning events to show the public hands on what Concordia College is about and let the experience it for themselves.   Once I have scheduled events and did my best to advertise the college through various ways I would then wait for feedback.  Next I would determine whether my message was interpreted in the way I meant for those to understand.  If so I would have felt as if I reached my audience that I wanted to reach, also did all I could to gain the public’s interest in the College.  When hired to promote anything whether it is a college, business, or even a specific product you must gain the peoples trust in whom you are selling to.  You want to make them believe in what you are promoting.  If you are successful in this they will back you and contribute in the way you want them to.  You now will have a mutual relationship here between the seller and the buyer where you both can benefit from doing business.