Why do the authors say that the web is dead? Summarize how the authors characterize the following three media companies-Facebook, Google, and Apple, and what are the key issues facing new media today?

The authors explain that the web is dead because apps are taking over the technological world. For example, instead of going to Google and looking up a specific company or entertainment site there are now simple apps that take you directly to where you want to be. “Blame human nature. As much as we intellectually appreciate openness, at the end of the day we favor the easiest path”. Like the author said, we are interested in doing things easier and faster. New things are always coming out so now-a-day’s no one is getting used to one thing, they are just trying to adapt and keep up with what’s going to come out next. The authors mention three of the biggest companies out right now: Facebook, Apple, and Google. These three companies are considered the high powers of the internet because Google controls traffic and sales. Apple controls everything because whether it is the iPad or the iPhone, everything is accessible from their products. Facebook stated off slowly, but was surely bound for success. At first you just needed an e-mail address from a university and now it grew into an empire where you can use any email address to sign up. Another way the author talks about Facebook expanding was that now people put up all types of news and information on the site. This makes everything easier so you don’t have to exit Facebook to access something even if it is not directly related. Certain issues that surround new media today are that most powers that come about are concerned about making money and as the author mentioned, “Hard to make a buck”. These new powers are about money instead of how they are being heard. In a business view they are saying the web hasn’t worked at times, therefore, they have to find a better way to get what they want and when they want it.