Facebook Vs Google

Facebook and Google are two major companies that are in competition, but are not exactly known for the same thing because they do different things.  Google is known for the search part of the web and Facebook is known for its social networking.  Now is when the controversy between the two will start because Facebook is now launching an email service that is there to compete with Google and others.  Facebook is trying to make everyone use their site for everything not just social networking.  They want to make it more attractive so people want to go to Facebook rather than Google.  People used to spend half as much time on Facebook, but now they are about equal in time spent per month. Facebook's service is designed to combine email, instant message and cell phone text messages into one system.  Since Facebook is now trying to be more like Google with email, Google is now doing the same and trying to create a social network of its own to compete with them in that aspect. Facebook has been said it is a threat to Google because it is a way to find out a lot about an individual.  The two big companies have actually met and tired to come to an agreement with the data sharing matter and hopefully come to a truce between the two.

The Nook Color

The Nook color device is a 7 inch touch screen that requires WiFi to read and download books, also is capable of surfing the web.  The device is priced at $249, which is previously $100 more than last year’s model.  You can buy the Nook Color at Barnes and Noble’s and upon purchase you can download books through their library database.  The Nook Color has some new function that include a color touch screen and an app that allows users to share what their reading.  This device runs on the Android 2.1 operating system and by next year they expect to update to the 2.2 that will allow you to play flash videos.  There are over 2 million books you can download and that is not all because you have access to magazines and other types of readings.  The Nook has covered all areas when it comes to web sharing with friends including sharing what you are reading. 

The Samsung Galaxy

The Samsung galaxy Tab is the iPads first real competitor and is basically a device which is similar to a laptop and can carry out most of the same tasks.  The Tab can be used for browsing the web, emails, and many others.  The typical cost of the Galaxy Tab is $400-$600 and they vary depending on a contract and cellular device.  Similar to the iPad the Tab uses Google’s Android operating system, but one thing that differs is the size of the two.  The iPad is about two inches bigger than the Tab and when you are dealing with something like this the size is remarkably different when you compare them.  The Tab has a base model that matches up with the iPad and they are both equipped with 16 gigabytes.  The hardware varies because there is a model that has a removable card so depending on that you can have more gigabytes.     The size as I mentioned before is notably different and the iPad is 2.7 inches bigger than the Galaxy Tab.  In all reality the size difference is half of Apples product and is something that will negatively affect the sale of this product.  The Tab’s battery life was outlasted by almost double the time of the iPad.  The Tab lasted six hours, 50 minutes, while the iPad lasted 11 hours, 28 minutes.  Overall these two competitors are about even, but the tester went with the Apple product for a number of reasons.  He also left of saying that it will be a competitor because of the pricing, but in the end the consumer will make the decision.

Describe how a cell phone works so a 12 year old could understand it?

A cell phone is a communication device that lets you talk to someone no matter how far away they are.  You can store information in this device even send messages by typing somewhat like a computer.  Every cell phone has a number and by dialing a specific number that determines who you want to talk to.  They can be used for a number of things, whether it’s to call someone, look up information, or even send a text message.  There are many types of cell phones and they all work in different ways, but all of them have a keyboard that allows you to type numbers and letters.  They have different phones for different kind of people and depending on what you looking for in a phone.  Some people, like parents would like a simple phone mainly used for calling.  Where on the other hand kids wants a phone that does it all including internet, texting, and many others.  The main reason for having a cell phone is to be able to communicate with someone no matter where you are. 

What are the main issues in spectrum allocation?

The main issues in spectrum alloacation are that no matte how secure you think a conversation may be there is no place safe enough.  In today’s society there are so many things that allow people to intercept a phone call and this is becoming a problem.  The only way someone should be recorded is if they are under legal investigation and nothing else.  With spectrum allocation automatically if we use a cordless phone our privacy is thrown right out the window.  Even if we speak in public there are machine that can hear your voice from further away and be listening in on your conversation.  Today we see this more and more and this is not the case of nosy neighbors, but more of people you don’t want listening for your own benefit.  Nosy neighbors should not be listening either, but we are talking more serious conditions where people are listening in order to plot against you.  Spectrum allocation is becoming more violated because the ease of how people can encrypt pieces of your calls if not the entire thing.

What has been the main impact of the Telecom Act?

The Telecom act changed was proposed to change and hopefully help ownership rules that applied.  By changing these rules they wanted to let the free market overcome ownership rules that were previously applied by the FCC.  Their idea was that competition and new technology advances would itself change the market and drive down prices.    The Supreme Court’s ruling now allowed competing broadband providers access to their respective networks.  Due to this cable companies will have to jack up prices and rates on television and may eventually be forced to subsidize their existence in the phone business.  As consumers we have the choice of who we pay for the services because there are a variety of different companies.  We can keep anything in mind when picking a particular company and most would have money in mind.  There are a number of different things that this act has impacted by changing some rules and it is something society had to change with.  It was not necessarily a bad thing for consumers because we now have options when we pick a carrier.  This Act was proposed for a reason and like all decisions they have consequences that come with them.

Imagine you are a PR practitioner hired to promote X. What steps and tools would you use and why?

If I were a Public relations practitioner hired to promote Concordia College there are certain steps I would take in order to achieve my goal and gaining the public’s eye. In order to know who I am targeting and dealing with I would have to research and know background on whom I am trying to reach out to.   Once I have done my research I would put out my message through various media channels including television, radio, and the internet.   Another step I would take is planning events to show the public hands on what Concordia College is about and let the experience it for themselves.   Once I have scheduled events and did my best to advertise the college through various ways I would then wait for feedback.  Next I would determine whether my message was interpreted in the way I meant for those to understand.  If so I would have felt as if I reached my audience that I wanted to reach, also did all I could to gain the public’s interest in the College.  When hired to promote anything whether it is a college, business, or even a specific product you must gain the peoples trust in whom you are selling to.  You want to make them believe in what you are promoting.  If you are successful in this they will back you and contribute in the way you want them to.  You now will have a mutual relationship here between the seller and the buyer where you both can benefit from doing business.